Thursday, December 17, 2009

Take a deep breath (Some serious creativity on the way)

Milad Issa of Lowe Pimo excells in these ambient media executions of the "it is our right to take a breath" (Campaign against second-hand smoking) where these "Oxygen masks" drop to allow passengers some unpolluted air. Copywriting, art direction and even execution are owed to Mr. Issa himself.

7 comments:

Unknown said...

That's brilliant! Didn't see this one coming! Me wants to go on that bus right now!

milad said...

the art direction was with the help of Rania barakat.senior an art director at lowe

milad said...

it was for posters

carmen said...

very creative work,i liked it so much

Anonymous said...

Nice ,very creative indeed

Anonymous said...

nice one, no one can ignore it ..

Ibrahim Nehme said...

Thank goodness for some breakthroughs amidst the polluted media jungle!