Thursday, December 17, 2009

Take a deep breath (Some serious creativity on the way)

Milad Issa of Lowe Pimo excells in these ambient media executions of the "it is our right to take a breath" (Campaign against second-hand smoking) where these "Oxygen masks" drop to allow passengers some unpolluted air. Copywriting, art direction and even execution are owed to Mr. Issa himself.
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