Milad Issa of Lowe Pimo excells in these ambient media executions of the "it is our right to take a breath" (Campaign against second-hand smoking) where these "Oxygen masks" drop to allow passengers some unpolluted air. Copywriting, art direction and even execution are owed to Mr. Issa himself.
7 comments:
That's brilliant! Didn't see this one coming! Me wants to go on that bus right now!
the art direction was with the help of Rania barakat.senior an art director at lowe
it was for posters
very creative work,i liked it so much
Nice ,very creative indeed
nice one, no one can ignore it ..
Thank goodness for some breakthroughs amidst the polluted media jungle!
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