If I borrowed from Tracy Chapman's words, it's because maybe - just maybe - this is the new breed of advertising people sprouting their creativity right under our nose. Old guard beware. This beauty comes courtesy of Rami El Khoury from Clementine.
Wednesday, October 14, 2009
Your talking 'bout a revolution, 5ound5 like a whi5per
If I borrowed from Tracy Chapman's words, it's because maybe - just maybe - this is the new breed of advertising people sprouting their creativity right under our nose. Old guard beware. This beauty comes courtesy of Rami El Khoury from Clementine.
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7 comments:
not loving the font choice for the product but it's a great play on words :)
you're right joseph, the font is ugly, but i was chosen for a simple reason.
step away from the PC and look at the ad, you'll see nothing but PSSST, once you concentrate, you'll see P555T.
my 2 cents.. thanks for the input
it was chosen***
@Joseph @Ram
I agree with Ram, the font chosen must have been the best font to assimilate the 5 into an S and it does the job.
@Tarek did teh same copywriter/agency work on Ma t2oul Foul illa iza ken makfoul?
I know they handle Toshiba too.... So maybe you are right. Can you actually send me your email address in confidence for easier message exhange? Tarek
@identitychef
yep, ma t2oul foul came out of clementine
there's a radio version of ma t2oul foul
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