Monday, September 14, 2009

Transpose, do not translate

Finally, yes, finally someones gets the idea that in order for a concept to work in several languages, there should be a transposition not a translation!... BBAC is offering the new loan every other bank is getting into (Which is about 0% tuition fees supported by the central bank), their Arabic slogan translates into "don't concentrate on the money, concentrate on the studies" but whereas it works perfectly well in Arabic translating it makes it weak, which is why the transposition into "do not pay money now, just pay attention" is a hit in itself!
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