The above campaign was the teaser for Nazem El Khoury... It goes "It's about time (Hallak) for you to relax and not be angry", "It's about time for you supported moderation and said no to fanatism", "It's about time you made laws rather than being a no show", "It's about time for you to move freely and to ditch following others." The words "It's about time" in Arabic mean "Hallak" which also means "Your solution" so it was of little wonder that the revealer posters said "Nazem el Khoury, Hallak".
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