Thursday, October 2, 2008
What's new copycat... Ooooh!
So the saying goes, "if you're paranoid, it doesn't mean they're not out to get you." Hmmm, OK, so maybe I do see copycat in everything.... But either this one terrible coincidence or the Bank Audi ad Horizon Plus ad card (Which serves to pay tuition) was directly "inspired" (Or perhaps "stolen") from an ad. I did back in 2003 for Bank of Beirut Madrassa loan. The line in effect, reads the same "Asset el ost" (Or a variant of it for Bank Audi). Which means "pay your tuition in chapters" (A creative line I came up with for the English version at the time). The main fault might not be the copywriter, but simply that of the account handler whose first duty after getting the brief is to make sure what the competition did and did not do. In this case, we cannot but go back to the contestant in a magic talent show who performed the trick of splitting the water in half and insuring a passage through it. To which the judge said in a dismissive way: "It's been done before!" (By Moses naturally...) So to Bank Audi (And H&C Leo Burnett) I say: It's been done before. Do your homework correctly next time.