Tuesday, February 26, 2008

The good, the bad, and the really good!




The bad: "Money talks" by Blom bank/Alpha prepaid services.... Somewhere between stupid and silly hangs this ad plastered all over town... Supposedly you get free talking minutes on your Alpha (One of the mobile phone lines providers) for the use of Blom bank cards. When I read money talks, I can only think: Bullshit walks! (Mercifully they got rid of the talking lobster in the original mediocre installment of the campaign)....
The good: The "Chateau Musar" wine... Only problem: It's a good "wine" ad, not a good "musar" ad. All Lebanese wines have the same problem (Ksara, Kefraya, Musar, and the new Chateah Ka)... They all lack visual and conceptual differentiation. Not one has dared stray away from the tried and tested.
The really good: The Exotica (Leading flower shop) mother's day campaign (Which falls on the onset of spring here in Lebanon) - a set of Russian dolls with the second (An onwards) having a flower painted onto them, but the first (The original" mother") has none. Genius!
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