Wednesday, July 4, 2007

Pot pourri...

So Sony released their father's day ad: Your dad is not a horse's behind... Quite catchy for someone looking to buy a present. Sadly, the rest of the installments of the campaign (Including "Your uncle is not a tool") were not as poignant and intersting.
Clorox - to is benefit - has strayed from the usual cleaning products strategies of the before and after - and went a little dreamy with a copy insisting that Clorox cleans "even the imaginary parts"!
San Francisco being one of the fiefs of the gay movement, and since the month of June is considered "Pride month" culminating in the gay parade (Which basically is nothing more than a cash cow for merchants there) the Lesbian, Gay, Bisexual and Transgendered community (LGBT) which takes from the rainbow as its flag and emblem has been targetted by a specific advertising campaign "when did this become part of us". went wild with a press campaign about "If you can't find it here, it doesn't exist" - which reminded Beirut/NTSC of another bookstore campaign (FNAC in France) which went "You will be sure to find what you were NOT looking for".
The last sampe of ad comes from Washington DC - which is a part of the Chipotte campaign stressing on their use of meats which have been naturally grown.
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