Seven year itch!

These just came out hot from the oven: 7 years of liberation in the south of Lebanon (Naturally using the V sign as a substitution for Seven in Arabic - they are written in the same way), another one boasts 25th of May (the day when the Israeli army withdrew from the south) as being "A day when the sun never set"... And then with the ABC mall being targeted by a bombing they issued this ad which constracts "It was a DARK night" with "But we are OPEN" (Because the word "fateh" in Arabic means both "Open" and "Light in color" - or "Good in nature").

Rotten pot - pot pourri!

In French, "pot pourri" means rotten pot... So here goes for the selection of the week in terms of political as which have become the bread and butter of advertising agencies:

Wa'ad or promise.... Is the name of the operation to rebuild the ravaged southern suburb of Beirut, the name must be a retaliation to the war Israel threw on Lebanon in the summer of 2006 under the name of "the truthful promise". The problem is the fact that the government still has not released a major portion of the compensation for the houses there making it a political issue with the Hizbullah.

Almaza, Lebanon's leading beer headlines its summer campaign with: This summer, everyone is eyeing the chair with a direct reference to the presidential elections to be held at the end of the summer.

The Lebanese women for civil peace are now displaying the many dangers of the civil war (A disabled person, a kidnapped, a dead one, and a woman attained with a neurological disease) and headlining it with "Woman, say no to civil war!"

The fourth example is already been dismissed as a caricature, it is an initiative led by the association of liberal professions, central directorate of labor unions, and economic associations to proclaim the period between June 1st and September 10th a "100 day truce" to stop the political circus that was going on between the opposition and the government.

The missing link!

Cyberia has launched a big campaign to push the introduction of the ASDL in Lebanon, the idea is to us the letters A-S-D-L and then come up with a headline based on them... The implementations are: Avoiding Dedicating a Second Line, Awal Darb Sera3a bi Lebnan (Which uses the latin alphabet to write Lebanese phonetics with the difficult sounds replaced by numbers - numbers which in reality resemble the shape of the sounds in questions. The meaning of the sentence goes: First fast road in Lebanon), the third is "AlwaysDare to Surpass the Limit" interestingly, the word "the limit" is printed on the "next" billboard in an allusion than ever space is being overcome by Cyberia. The only glitch in the concept is why would Cyberia want to overstep its billboard space to go to one that is paid for by a textile shop (Warde?)... What is the creative link between both? What percentage did Cyberia pay from the second ad?