Sunday, November 22, 2015

Exotica strikes a masterpiece for Christmas.

First, let me say I am not a hard line Christian nor do I believe that Jesus was born on December 25th, still this is a good advertising for Exotica who found the wisdom to go back to basics without trying to please all Lebanese including non-Christian ones and therefore end up with bland ads as in the years prior. The ad speak for itself and the headline "Happy 2015th birthday" reminds me of the oh-so-forgotten Benetton ad "si en l'an un Benetton existait, les rois mages n'auraient pas hesite" (if Benetton existed in year one the Magi kings would not have hesitated). An all-round triumph for Exotica this year, long may it continue!

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