Sunday, September 6, 2015

Cafe Najjar doubles down beautifully

I explained before that whereas every other brand wants to jump into the bandwagon of the news, only few manage it. Najjar did it brilliantly, and now - they double down with this other visual. The new one goes "this is the smell of the Lebanon we love" again an oblique reference to the garbage crisis in Lebanon and a plus to the brand core value. Doing ONE good ad is incredible, doing two is a miracle. Hats off for Lowe Pimo!

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