Friday, November 28, 2014

Dewar's White Label saga 1992

By 1992, the brand was so sure of its stride, that its agency Leo Burnett Beirut drove it to "own" Valentine's day. The result was a smashing mini movie based on an idea by Giuseppe Tornatore, entitled "The Unforgetables" and which chronicled some of the most memorable love scenes on celluloid. Remember, at that time, you could not think of love without getting a hint of Dewar's White Label... Yes, the success was staggering. But also, there was an added plus, there was also something called throughout the year as "love breaks" - very short movie parts where love played a major role, here are some of them below:

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