Tuesday, August 12, 2014

Beirut Beer redeems itself in English.

Research credit: D.P.
Now that established that the Arabic version of Beirut Beer was close in spirit and expression to Pepsi, it seems they redeemed themselves with the English version which is more Whisky worthy (no direct corelation but reminds me of Chivas "live with chivalry" and Ballentine's "some things are worth doing" in terms of positioning and upscale tone of voice). "We've got what it takes" which is a better English adaptation for the Arabic line "ne7na adda". So apparently this is the silver lining of the campaign and a redeeming effort.

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