A shop in Jounieh which has been around for a very very long time has a name and logo obviously inspired from New Man!... Actually, it is kind of endearing - not sure why. Maybe it is the nostalgia effect of the original brand and their slogan "la vie est trop courte pour s'habiller triste (en New Man)"... And that oh-so-catchy jingle and TV commercial (suffice to say that two men dressed in conventional suits and shaped like bombs end up colliding into one another at a blind intersection and explode which the jolly wearing New Man crowd chants along!)
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