Sunday, September 8, 2013

Amal and the genius of copywriting.

"Kalou (they said) sanaMHiha," so we flipped the letters the m with h and the m with h and "koulna (we said) sanaHMiha." "namhiha" - means erase it. And "nahmiha" means defend it. By flipping one letter the whole meaning changed. This is an act of copywriting genius from Amal (the Shiite militia-cum-political-party).... 

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