"Nothing should stand int he way of a good time" says the ads of Buzz on youtube, yes, not even ethical considerations and stealing. Mabrouk!
This just in from Nathalie Masri one of the co-creators of the Buzz campaign. I am publishing it out of fairness and even-handedness and her natural right to reply:
My name is Nathalie Masri and I am the freelance creative behind for Buzz campaigns. Although, the work is a result of a group effort of highly skilled people, the concept responsibility lies with me and this is why I am contacting you directly in the hopes that you'll share my message:
Today, the Mello Yello ad was brought to my attention. I was as shocked as all of you to see it, especially as it was the first time I come across it. It also seriously disturbed me as I value creativity and originality above all else. I unfortunately cannot think of a way of proving it was not copied and that it is a matter of creative coincidence.
That being said, I do believe the Buzz campaign's success is not linked to the classic "wrong, wrong, right" format, nor to one classic "international" scenario between a couple at a pub, but because of the relevance of the lebanese insights that made the whole campaign.
Laaaaa ? X
Ma Bsadeeee222 X
3adeeeeee ..... l ser2a mich chi jdid 3layna :)
AND MTC TOUCH DECIDED TO PICK THIS ONE AND TO COPY IT :D COOL NAH
Man it's incredible, everyone wants to steal and when get caught they want to be angry that you caught them!
aren't we used to that!?
But getting used to something wrong does not make it right.
Well played Tarek :D Good catch :)
Hey guys, Im certain that this is genuine coincidence, as Im from the advertising fields, it happens to all of constantly. It will be hard to explain to people out of the field, as they have too little knowledge about the process and the different steps that comes in to bring out a campaign to life. It is true that the format of "wrong wrong right" is nothing new, and the reason why people felt connected with it, is because it is a known concept. Now for the pub example, it's yet another cliche, overly used, and just reflects the truth of a lot of men living in a couple.. The execution might be similar, but any example could be similar when you tap in the collective memory of men.
I’m a creative director, and I do believe in coincidence but not like that, so Ms Nathalie (or whoever) please pay attention for next time and do some deeper researches to refresh memories, and I assure you that after my 18 years of experience in this field, and after meeting gurus in creative advertising, steeling ideas is more to call “self sheeting”, not on consumers but on… ourselves.
They might stole the concept on purpose or not but they turned it into something incredibly fascinated otherwise we wouldn't be saying in every sentence " 3ade machewe" w " 3aynaki 7ouloumoun", w "ktir b7ebbik tayyib", fa eza menkhafif chwa inte2adet la ba3ed bi koun a7san w good luck Buzz :)
el ad tswarit bel 87..yemkin..bass chefet el ad(hala2!)..hesset enno "2eh!" el style chouey adim....bass enno 5alass mechiet el campaign..bass pls ma ta2n3oona bi chi!....nehna mech hamir :)....kamen mnefham ..ou mne2cha3..bass heik :)....enno ma badda hsebet...aw special jargon...tc all :)
Nathalie made a statement.. Tayib should we trust her YES or NO?...50 % No cuz she is a woman .and NO cuz she is lebanese, tha'ts another 50%..XD...
guys natalie is a cute sexy girl we should trust her tene shi mashona sho we2fit 3laya lal benet
"we wouldn't be saying in every sentence " 3ade machewe" > YOU ARE SAYING IT because they spent 8M$ worth of Ads!!!
Much better Ads are genuine and witty with 1/100th of the budget! check ocean spray's latest campaign
I personally don't give a f*ck if this commercial was stolen or not. Any wise man would know that the success of the BUZZ campaigns wasn't built on the "wrong, wrong, right" format. This format is used and abused. You can check Twix campaign that's currently running, which is also based on the same format, wrong then right (with the same sound effects as well!)
The reason behind the huge BUZZ success was the use of local insights, delivered in an extremely funny way.
It's not the 'wrong wrong right' that got them 133000 views, it was the idea and the local insight. No theft was done here, hats off to the creative behind this campaign.
I agree with the above commenter. So what if the concept was stolen? Their success was build on the use of local insights. Good job Buzz:)
As the owner of this blog, I tried to remain outside the controversy, but here's my problem: MANY of you are posting anonymously, whether for or against is not the issue, the issue is - how can anyone take you seriously if we don't know who you are? (In other words you could be the Buzz people posting over and over in support of your ad or you could be a competing brand out to trash Buzz just because they are now in hot water)... So please have the guts to say WHO you are to make the conversation more transparent.
OK I hope Joe La Pompe include me in their tweet, last time they did (when I exposed Clementine's copycat of Nina Ricci) the viewership increased sky high.
Guys, Anonymous and Buzz defender As i said on bilamaliyeh.wordpress.com we feel sorry because we all loved the idea and the local insight but we got shocked when we saw that one of the executions (restaurant vs pub) is 100% Copy paste ... FYI Anonymous 1 most of the reader/active on this blog are creatives CD, ACD, Conceptualizes, CW, AD........
Dear Agency why don't you hire creative people and not theft
aya local insight leh2ini fia!!
leh fi chi balad bel 3alam bas ichuf sweet ass ma bieghcha fia!
hata Red Monk ha ya3moul zet el expression.
its 100% copy paste
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