It's better than (the now defunkt?) Tic-o-Tac, all tickets are winners and everyone gets the first prize! What am I talking about? This simply brilliant "don't scratch and win 12 hours of sleep". Don't scratch is because you don't have any mosquito bites itching you. When most of summer ads seem to focus on people one target audience - namely people going to the bach of whatever socio-demographic - this Vape ad is surely a win-win situation.