Sunday, July 29, 2012

(Arabic) Calligraphy by Aramis

People, I was so blown by the packaging of the new perfume from Aramis, I am actually including bits from their press release: "Inspired by the beauty and prestige of the written word, Perfume Calligraphy by Aramis reflects a perfect pairing of ancient crafts, where Arabic script and modern fragrance come together as an artistic expression of one’s own personal style. The fragrance captures the essence of the Middle Eastern woman and man by reflecting traditional roots with a modern twist."
I am impressed. Just look at that bottle - it says (to those who cannot read Arabic) "Arabic calligraphy"... And it does so without being a copycat of Al Jazeera logo!... It simply says luxury, richness and - to quote Oscar de la Renta's advertising - "Volupté, there's no proper translation."

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